Taking the concept of blonde hair to a new dimension, achieving cool and warm Blondes according to own identity and personality. Blonde hair dyes have never had before such innovation opportunities, as BLOND U has now.

Based on the Patagonia traditional medicine, Color Care adds to its formulation a multiethnic phytoactive ingredients, that apart from avoid color loss, it also protects from UVB and UVA.

Smoothes even the waviest hair, leaving it soft and full of life.

Natural program of progressive straightening that reduces frizz, disciplines the hair, facilitates straightening and protects the hair from the thermal action of heat (dryer / iron).

ltra-Regenerator formulated with High and low molecular weight Hyaluronic Acid that provides volume, softness and improves the shine and strength of the hair. The combination of its four active ingredients favours the creation of a protective film that shields the hair from polluting particles that adhere to the hair and seal the cuticle.